During my time at Fjord Berlin I worked as an interaction designer, gradually re-focussing towards service design areas like research, concepting and leading product streams. In my projects, I had the responsibility to represent the users in the design process, working with business designers, strategists, developers, visual designers, clients and guiding junior interaction and service designers.
Porsche, Bosch, ABB, Deutsche Bank, Canyon Bicycles, Volkswagen Group, Shire Pharmaceuticals, Novartis and Accenture.
Purposeful innovation strategy
Innovation for the sake of innovation. We brought purpose into [confidential]'s industry client offering when we created their new strategy for their global innovation network. Innovate for economic, environmental and societal impact.
Project time: 7 months
Team: Service Design Lead, two Business Designers, Strategy Consultant, Visual Designer
As a service designer I led the discovery and research efforts when we as a team conducted qualitative and quantitative research with key stakeholders and existing innovation centres across the globe.
I helped the team with synthesising and structuring our research to insights and opportunities socialisable for stakeholders and to inform our strategy work.
Working with a project lead, business designers and a strategy consultant we designed a new strategy for the [redacted] industry innovation network - making its purpose to balance economic growth with positive environmental and societal impacts our clients can make across [confidential]'s business silos.
This strategy is now reaching [confidential]'s C-level.
Mobility user experience
We helped a technology company strategically position themselves for the autonomous future of mobility user experiences bringing user, market and technology research together with rapid prototyping.
Project time: 2 months
Area: Product innovation strategy
Team: Business Design Lead, Business Consultant, four Strategy Consultants
Technologies, customer needs and regulations are evolving and shaping the future of mobility, and so are the OEMs.
As a service designer and researcher I led user research with rapid prototyping, user experience mapping, workshop creation and contextualising the research for the client.
With our research we were able to outline several future scenarios of in-car experiences and advice our OEM client on how they should strategically position themselves to meet upcoming business needs.
This project showed me how user centric research, combined with technology understanding and industry ecosystem know-how can be very powerful for guiding C-level strategies.
Exploring luxury and exclusivity in digital
A Horizon 3 project; exploring the essences of digital ownership, discovering what drives digital users to collect, own and trade digital assets for investment or pleasure.
Project time: 6 months
Team: Business Design Lead, Business Consultant, Business Designer, Visual Designer, Intern
I joined the project in the concepting phase, inhereting extensive user research, spanning niche technology and user trends around digital collecting, gaming and digital investing.
As a service designer I led a series of bespoke sprints for the team (based on the Google sprint). We started with a sprint 0 designed to define a series of challenges for upcoming concept sprints - applying the Google sprint methodology to move at speed.
Through 3 concept sprints we uncovered resonating themes, features and design drivers fit for our client and their desired target audiences before heading to market with high-fidelity prototypes.
In this project we explored digital's push-and-pull effects on experiences of luxury and exclusivity, and how technology can enable this. We created a platform concept for digital collecting, trading and investing, with key experiences that drive user motivations.
MiMo - a single button migraine assistant
In the moment of an attack, migrainers seek out a mental safe space to find relief. Mimo strives to provide a safe space during the inescapable case of an attack. Helping sufferers to take back control of their lives.
Project time: 8 months
Area: Service and interaction design
Team: Business Design Lead, three Business Designers, Visual Designer, Interaction Designer
As a service and interaction designer I co-led the product stream through extensive user research, synthesis and prioritisation, iterative prototyping and concepting, working closely with developers.
The project was initiated with a concrete concept. My work gravitated around iterative testing, prototyping and validating of this concept with users. In this process, we uncovered fundamental user needs essential to design for, leading to re-orientation of the whole team.
We designed a migraine assistant that help chronic migrainers not only in the inevitable attack, but through all stages of their illness - by facilitating mindfullness and feeling of being better prepared.
The largest effect MiMo has for it's users, is that it is designed for them, taking their condition seriously - combating an ever present feeling of stigma.